Leadsicle © Messaging Rates
Messaging Rates (SMS/MMS) and A2P 10DLC Fees
A2P 10DLC is required for sending business text messages to U.S. mobile numbers using local (10DLC) business numbers. To stay compliant and keep deliverability strong, businesses must register their Brand and at least one Messaging Campaign (use case).
A2P 10DLC Pricing Overview
A2P 10DLC messaging includes three main fee types. These costs are set by The Campaign Registry (TCR), Twilio, and U.S. mobile carriers, and are passed through via LC Phone with no added markup from Leadsicle ©.
1) Brand Registration + Campaign Vetting (one-time)
These fees cover submitting your business brand and messaging campaign(s) to TCR for compliance review. They are required to activate A2P 10DLC messaging.
2) Monthly Campaign Fees (recurring)
Each active campaign is billed monthly based on the selected use case. These charges continue as long as the campaign remains active and are paid to TCR.
3) Carrier Messaging Fees (usage-based)
Mobile carriers (such as AT&T, T-Mobile, and Verizon) charge per outbound SMS segment or MMS message delivered on their networks. Some carriers also apply fees to inbound messages.
All of these fees apply when using local U.S. numbers to send business messages through LC Phone. The sections below outline each fee type and the associated rates.
Brand Registration and Campaign Vetting Fees
When registering for A2P 10DLC, both the brand and campaign must be submitted through the Trust Center. Leadsice © presents these as a single, bundled one-time fee at the time of registration. This bundled amount includes:
- Brand Registration
- Campaign Vetting
- Fast Track Processing ($3) to expedite approval within 3 business days
Monthly campaign fees are billed separately and vary based on campaign use case and volume. If a campaign is rejected and resubmitted, an additional Campaign Vetting Fee will be charged for each resubmission
Brand Types (Registration Tier) and Initial Fees
*High Volume Bundle Includes Secondary Vetting for A2P 10DLC in case of first submission being rejected
Additional Campaigns and Resubmissions
The bundled one-time fee is only charged during the initial registration of your brand and first campaign. It does not apply to future campaigns under the same brand.
- Submitting another campaign under the same brand:
You will only pay the Campaign Vetting Fee of $15.00 per additional campaign.
- Resubmitting a rejected campaign:
Each resubmission also incurs the $15.00 Campaign Vetting Fee again. High Volume Standard submissions include a second submission in the initial bundle price.
Monthly Campaign Fees
Monthly campaign fees are recurring charges based on the messaging use case selected during campaign registration. Each campaign type has a monthly rate defined by TCR. Certain use cases may require additional vetting or documentation. Fees may vary based on use case sub-type.
Per-Message Carrier Fees
Carrier fees are applied per message segment and vary based on registration status and carrier. These are charged in addition to the LC Phone messaging rates.
**Carriers may block or surcharge unregistered messages. Ensure your numbers are linked to registered A2P campaigns.
**Note: T-Mobile acquired the Sprint network in 2020. Some devices still appear as "Sprint" in a Lookup. Messages sent to these users will have the same fees as other messages to T-Mobile.
SMS, MMS, and Voice Usage Rates via LC Phone
In addition to carrier and campaign fees, LC Phone usage is billed at Twilio’s base passthrough rates. These include costs for sending and receiving SMS/MMS and voice calls. All rates are by segment and apply to both toll-free and local numbers unless otherwise noted.
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Frequently Asked Questions
What is a Trust Score and how does it affect my campaign?
Your Trust Score determines how many messages per second (MPS) your campaign can send. While there’s no direct fee associated with Trust Scores, they influence deliverability and messaging performance. A higher score results in higher throughput and fewer carrier filtering issues
Do I need to pay the vetting fee more than once?
The Campaign Vetting Fee is charged for every campaign you submit, including the first campaign and any additional ones under the same brand. If a campaign is rejected and resubmitted, the fee is also charged again for each resubmission attempt.
Is the Brand Registration Fee charged for every campaign I create?
No. The Brand Registration Fee is charged only once when you register a new brand. If you submit additional campaigns under the same brand, only the Campaign Vetting Fee applies.
Are these fees charged by Leadsicle ©?
No. All A2P 10DLC fees are passthrough charges from The Campaign Registry (TCR), Twilio, and U.S. mobile carriers. Leadsicle © does not add markup to these charges.
Can these prices change?
Yes. Prices are determined by external providers (TCR, Twilio, carriers) and may be adjusted at any time. Always review the current pricing displayed in the Trust Center before submitting a campaign.
What is a message segment?
A message segment refers to a single unit of text used for billing SMS messages. Most U.S. carriers define one segment as 160 characters of plain text. If your message exceeds 160 characters, it will be split into multiple segments and billed accordingly.
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